How to find your AUTHENTIC VOICE on social media?

I started posting content on LinkedIn about a year ago.

For the first 2 months, I wanted each one of my posts to have many likes, comments, and shares.

Of course, I did not have any engagement because the focus of my content was wrong.

I wanted my content to go VIRAL and it never happened.

Then, I started thinking about what to do differently and then had this epiphany.

WHAT IF?

I focus more on providing VALUE through my content instead of stressing out over who is seeing the post.

This realization CHANGED my social media approach.

Since then, I have followed a set of basic principles that have helped me focus on my audience and have constant engagement with my posts.

How do you find your authentic voice on social media?

How do you make people read your content?

Here are six ways just to do that.

The first thing is you have to figure out who your ideal audience is

you need to find your niche.

The second thing is to share stories about how you face and overcome some of the common struggles and obstacles and pain points people have gone through.

Remember that you cannot put content that appeals to everyone.

The third thing is Focus on your audience.

The fourth thing is to experiment with your content.

See what connects with people.

The fifth thing is to engage with other people's content.

It's really, really important.

And finally, create your own tribe of people who follow and share each other's content.

That's how you build your audience. And that's how you share your authentic voice on social media. Stay inspired.

👉🏾 Do you agree that we need to FOCUS ON VALUE FIRST with our content?

Share your thoughts below.
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